Browsing by Author "Makaika, Ernest"
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ItemAssessment of Usability Issues in Digital Financial Products in Ghana(Ashesi University, 2022) Makaika, Ernest; Etyang, June RoseThe proliferation of digital financial products, such as mobile money, has brought new opportunities for billions of people in developing countries to access financial services. Digital financial products are playing a crucial role in bridging the financial inclusion gap that exists between developed and developing countries. In Ghana, financial exclusion is more common among women and people living in rural areas. However, digital financial products on mobile phones (i.e., mobile banking and mobile money) and other platforms, such as automated teller machines (ATMs) and internet banking are accelerating financial inclusion in Ghana. Yet, there are challenges that users face when using digital financial products. In this thesis, we assess the usability issues in digital financial products. Our focus is on mobile money and popular mobile banking applications used by Ghanaians. The study provides user-centered design recommendations that interface designers, financial service providers, and other entrepreneurs can use to design apps that suit user needs and offer improved usability.