Senior Theses and Projects
Permanent URI for this collection
Browse
Browsing Senior Theses and Projects by Subject "Accra Mall"
Now showing 1 - 1 of 1
Results Per Page
Sort Options
Item Adopting the omni-channel model: Identifying and recommending methods of adoption to shoe and clothing retailers in the Accra Mall(2019-04) Quarcoopome, Jean Nii Odarteye[NB: No separate abstract available in document. The following is a brief summary] The objective of this study was to recommend methods by which shoe and clothing retailers in the Accra Mall in Ghana, can adopt the omni-channel model to boost sales and strengthen the customer experience, and to understand the barriers that these type of retailers face in integrating their current retail channels and formats.