Geographic Information System: Customer management and service application for small and medium enterprises in Ghana
Date
2013-04
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Abstract
The project aims at providing a user-friendly application to enable
Ghanaian small-scale firms to provide better after-sales service support.
The provision of effective and efficient door-to-door customer service in
Ghana has been a challenge to Small and Medium Enterprises (SMEs).
This can be attributed to cost of acquiring technology that can help to
streamline processes. However, Geographic Information Systems (GIS)
have improved significantly has become accessible in recent years. This
enables SMEs to make use of it in order to save time and cost in their
quest to reach desired destinations and provide customers with quality
services. The implementation of such a tool in a customer management
application used by SMEs will aid in the organization’s provision of
valuable services to its customers. The tool will help to save time and
maximize the use of resources in planning and executing field service
trips. The application developed provides a customer management
software with Geographic Information System to SMEs. The tool can make
an impact on processes used in planning after-sales service. It will provide
organizations the power to provide effective and efficient services to customers.
Description
Applied project submitted to the Department of Computer Science, Ashesi University College, in partial fulfillment of Bachelor of Science degree in Computer Science, April 2013
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Applied project
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Keywords
Ghana, geographic information systems, SMEs, customer service