The publishing industry in Ghana: Ways to promote local authors and writing
Date
2017-04
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Abstract
Literature has been described as the reflection of society through the eyes of the member
of that society. Literature comes in many forms; writing, drama, songs, dance as well as stories.
Throughout the history of Ghana there has been a strong representation of the societal values of
the people through the work of authors such as Ama Atta Aidoo, Ayi Kwei Armah, Kofi Awonoor
and Kofi Akpabli. However, over the years the amount and quality of writing coming from the
country has reduced drastically. With the reduction these works of written literature, such as
poems, novels and short stories; only the stories that were written before are still in circulation and
are the constant images that the world has of Ghana.
The reduction in the amount of written literary works can be attributed to certain factors.
The cost of printing high quality books in the country, the over concentration on the publication
of textbooks, the taxes imposed on the materials needed in the production of high quality
publication, low quality and quantity of writing, low reading culture as well as the lack of creative
writing nurturing in the youth of the country to enable them to do more in the area of creative arts.
This thesis looks at the promotion of local authors and novels. This can be achieved through
the reallocation of taxes on needed printed material, increased quality of printing, authors engaging
in reader engagement activities, book signings and readings and also the introduction of a
Ghanaian book review.
Description
Thesis submitted to the Department of Business Administration, Ashesi University College, in partial fulfillment of Bachelor of Science degree in Business Administration, April 2017
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Keywords
Ghana, authors, publishing, literature, reading, marketing