Ashesi Institutional Repository

Business analysis & growth strategy for At Heart Beauty Concepts

Show simple item record Fosu-Whyte, Keziah 2019-01-31T10:56:11Z 2019-01-31T10:56:11Z 2018-04
dc.description Applied Project submitted to the Department of Business Administration, Ashesi University, in partial fulfillment of Bachelor of Science degree in Business Administration, April 2018 en_US
dc.description.abstract At Heart Beauty Care Concepts is a hair and beauty care salon located in Santa Maria, Accra. A sole proprietorship business, the salon offers services of hairdressing, interior decoration, makeup, pedicure, and manicure, among others. The vision of the business is to be a beauty hub that showcases the excellence of hair and beauty care and thrives on the mission of delivering such excellent services and producing professionals to do the same. Assessing the need in the business took the form of structured interviews which involved the owner, the employees, as well as existing and prospective clients. The assessment revealed that the business had seen very slow growth for about ten years which had been attributed to the location of the business and the lack of capital for expansion. The findings from primary research revealed somewhat otherwise in that customers sometimes considered location, the efficiency of the business could make up for a disadvantaged location. Also, secondary research which featured models such as the Five Stages of Small Business Growth proposed alternatives to the absence of ready cash for the growth of the business. The proposed solution is a three-phase plan which was targeted at growing the business from its current state to its desired position with key considerations given to management factors such as management style, major strategy and extent of formal systems in the business. The entirety of the solution can be implemented in 18 months and should leave At Heart as a sole proprietorship business with enough revenue to begin its beauty academy while making use of employees and a more decentralized system in handling the significant demand that the growth of the business will bring. en_US
dc.language.iso en_US en_US
dc.publisher Ashesi University en_US
dc.subject hair salon en_US
dc.subject Ghana en_US
dc.subject beauty salon en_US
dc.subject hairdressing en_US
dc.subject interior decoration en_US
dc.subject pedicure en_US
dc.subject manicure en_US
dc.subject small business growth en_US
dc.title Business analysis & growth strategy for At Heart Beauty Concepts en_US
dc.type Applied project en_US

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