Market research for SWoove
Date
2019-04
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Abstract
This capstone project sought to provide the client with an in depth
understanding of the delivery space of Ghana, the various interactions between
the businesses in this space, individuals and the major players in the delivery
space I.e. logistic and delivery service personnel. It achieved this by conducting
interviews and through the administration of surveys to the general public through
platforms like WhatsApp and Twitter and Facebook.
It did not however include an evaluation of the competitors and their
individual strengths and weaknesses. It did this by conducting an in-depth
interview between the above mentioned. It also sought to find out if the proposed
operational plan of the firm is a good fit for the local industry and finally if their
proposed strategy for entering the market is a sound one.
Description
Applied project submitted to the Department of Business Administration, Ashesi University, in partial fulfillment of Bachelor of Science degree in Business Administration, April 2019
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Applied project
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Keywords
Christian Community Microfinance Limited (CCML), start-up, SWoove, outsourced delivery, market research, logistics, Accra