Marketing plan for Suu’s Rahma Guest House
Date
2019-04
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Abstract
Ghana’s political stability and general hospitality over the years has made it an
attractive destination for tourism to tourists and visitors from all over the world. The influx of
businessmen and tourists into the country presents a range of opportunities for businesses
such as guest houses, hotels and apartments in the hospitality industry.
Despite the opportunities presented by the growing interest in Ghana, Suu’s Rahma
Guest House, a residential facility which seeks to provide a serene environment for both local
and international guests has recorded declining levels in patronage. It is a facility located in
the East-Airport area, and seeks to achieve its goals by providing competitive pricing for
accommodation and other residential facilities. The vision of the facility is to be one of the
leading names in the hospitality industry, especially guest houses, and some strategies for
success include, competitive pricing and reducing employee turnover rate.
After conducting an internal and external environment analysis of both the business
and the industry, a proposed marketing plan was developed for Suu’s Rahma to aid tackle
this problem using the SOSTAC model which determines the situation of the problem at
hand, objectives or goal which supports the overall strategy, tactics and actions to take and
the final aspect, control which checks the success of the strategy implemented.
Description
Applied project submitted to the Department of Business Administration, Ashesi University, in partial fulfillment of Bachelor of Science degree in Business Administration, April 2019
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Applied project
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Keywords
Accra, hospitality industry, SOSTAC marketing model, guest house