Enhancing the fund generation strategy of Ghana Tourism Authority (GTA)
Date
2019-04
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Abstract
Ghana Tourism Authority is the public service agency responsible for
promoting regulating tourism in Ghana as well as licensing and classification of
tourism facilities and services, research and development. The Authority replaced
the Ghana Tourist Board in 2011. The goal of the Authority is making tourism in
Ghana the leading sector of the economy. The Authority envisions Ghana as the
tourism capital of West Africa. The Authority aims at promoting Ghana on a
global platform to attract a new range of tourists
From conducting qualitative research from online sources and interviews
from employees of the Authority it was identified that significant problem of the
Authority was insufficient funding. Government expenditure has reduced over
time which has limited the work of the Authority in promoting Ghana
domestically and internationally. The Authority however requested that this report
not include its financial statement but was provided for research purposes. This
project provides solutions to help the Authority with its insufficient funding issue.
These solutions which are investing and advertising, would provide the Authority
with a long-term steady source of funds to be able to cover its operational costs
and endeavor into projects that can further improve on its revenue generation
capacity
Description
Applied project submitted to the Department of Business Administration, Ashesi University, in partial fulfillment of Bachelor of Science degree in Business Administration, April 2019
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Applied project
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Keywords
Ghana, tourism, Ministry of Tourism, Arts and Culture, finance, quality assurance, statistics