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Improving how Minkah & Co promotes itself to reach its clientele

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dc.contributor.author Boateng, David
dc.date.accessioned 2021-04-29T12:11:26Z
dc.date.available 2021-04-29T12:11:26Z
dc.date.issued 2020-05
dc.identifier.uri http://hdl.handle.net/20.500.11988/664
dc.description Applied project submitted to the Department of Business Administration, Ashesi University, in partial fulfillment of Bachelor of Science degree in Business Administration, May 2020 en_US
dc.description.abstract Legal advertising in Ghana is banned by the law and seen as a disregard for the legal profession. This study was undertaken with a law firm in Ghana to understand how the firm markets its brand in a country where legal advertisement is illegal. 14 lawyers and 50 individuals helped in the research by filling questionnaires and participating in interviews. The research led to findings that there is an untapped market for legal services on the other outlets such as social media. Suggestions for heightened brand awareness included Search Engine Optimization, Newsletters, Having an Online Presence and Video Marketing. en_US
dc.description.sponsorship Ashesi University en_US
dc.language.iso en en_US
dc.subject legal firms en_US
dc.subject brand perception en_US
dc.subject marketing strategy en_US
dc.title Improving how Minkah & Co promotes itself to reach its clientele en_US
dc.type Applied project en_US


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