Exploring the way forward for Ghana's tourism industry through domestic tourism
Date
2013-04
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Abstract
Tourism is a major sector that is often identified by many developing
countries as a priority sector for the rejuvenation of their economies. Ghana
is no different and her government has invested in stimulating the industry
to promote socioeconomic development. The country is a very attractive
tourist destination but there is still no mass tourism. Ghana's tourism industry
development indicators have doubled since the industry's inception. However
when compared to other countries in Africa she is one of the lowest ranking
when it comes to tourism development indicators. The question then arises,
why is this the case. This study is then undertaken to explore and
compare the tourism industry to that of the outside world.
Data was collected from both primary and secondary sources and the
analysis was done using descriptive analysis and summary statistics. To
gather data for this study, questionnaires, interviews and semi-structured
discussions were conducted. In an attempt to establish the credibility of this
research, literature about the industry was analyzed. It was realized that
developing domestic tourism was the key way to developing the tourism
industry as a whole. Other issues discovered about the industry were a lack
of maintenance culture and a false sense of time poverty. Recommendations
on how to improve these problems where made.
Description
Thesis submitted to the Department of Management Information Systems, Ashesi University College, in partial fulfillment of Bachelor of Science degree in Management Information Systems, April 2013
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Keywords
Ghana, domestic tourism, maintenance culture