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Designing an online marketing plan for OXZY f.m
Date
2013-12
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Abstract
The project was conducted to design an online marketing plan for Oxzy F.M.
It was designed in various phases in-that the first phase had to do with
conducting research on how to come design an online marketing plan for an
organization. The second phase had to do with researching on the Ghanaian
radio industry, focusing on the direct competitors of Oxzy fm. This is to know
how they are using the internet to gain a larger customer base. Further
investigations reveal that internet marketing generally affects a company
positively through cost reduction, faster way of spreading messages, etc.
Based on the research and findings, certain deliverables such as social media
platforms, online streaming, etc. were created to allow the case company to
operate online. Some recommendations such as frequent updates, dedication
of qualified personnel to handle the various platform were proposed in order
to effectively market the various activities of the company online.
Description
Applied project submitted to the Department of Business Administration, Ashesi University College, in partial fulfillment of Bachelor of Science degree in Business Administration, December 2013
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Applied Project
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Keywords
Ghana, marketing plan, OXZY FM