Investigating the feasibility of cost-effective building alternatives for low to middle-income earners in Ghana: A focus on Madina

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Annually, Ghana battles with a constant increase in the housing deficit due to the unaffordability of homes, This is mainly caused by the price surge of building materials. The prime objective of the research was to identify cost-effective building materials and examine these building materials. The research question the paper aimed to answer is, “what alternative building materials can be applied in Ghana?”. This research investigated housing affordability in Ghana specifically the city of Madina. The research paper employed the use of quantitative methods to investigate the perspectives of households in Madina on the construction of the recommended alternative building materials. The sampling size used was 300 inhabitants of Madina with the help of the Taro Yamane formula. Questionnaires were handed to 300 selected participants. The data was collected and analyzed in Excel. It was revealed that the respondents were interested in the cost-effective building materials, especially prefabricated materials because they believed it had a better aesthetic appeal compared to the shipping container and the plastic brick. The thesis concludes with a recommendation on real estate developers and the government considering the exploration of cost-effective building materials such as the prefabricated materials since individuals in Madina are interested in them.
Undergraduate thesis submitted to the Department of Business Administration, Ashesi University, in partial fulfillment of Bachelor of Science degree in Business Administration, May 2020
Madina (Ghana), housing, building materials, costs