Developing sustainable recruitment strategies: The case of the Ashesi Venture Incubator

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This is an applied project centered on the candidate engagement and selection process of Ashesi Venture Incubator. The Ashesi Venture Incubator (AVI) is a one-year business incubation program aimed at providing business training and mentorship to improve the start-ups of Ashesi recent graduates and alumni. The AVI operates in the business incubation sector, a thriving industry that offers services such as mentorship, office space and financing for businesses. One of the most important stages of the incubation process is the recruitment and selection stage. This stage involves how an incubator identifies the best pool of participants, develops requirements, evaluates and picks applicants. The AVI has incubated many outstanding businesses; however there exists a challenge in the recruitment process adopted. The major challenge was the need to develop a strategy to engage the potential applicants continually. This was revealed as some students knew very little on the AVI hence did not have interest in it. Another challenge was revealed when the AVI recruitment procedure was compared with that of renowned business incubators. There were certain crucial criteria that would enhance the screening process of candidates that was not included. The solution is a strategic engagement and recruitment plan aiming at addressing these two areas. The aim is to address effective strategies that the AVI should use to engage participants continuously to increase students' interest in entrepreneurship and the AVI. The latter is focused on enhanced models and criteria the AVI should use to ensure that participants understand and meet requirements. This project is of great relevance as it looks not only at improving the recruitment processes but essentially allows the AVI to be seen as a center of entrepreneurship that improves the entrepreneurial ecosystem in the university.
Applied project submitted to the Department of Business Administration, Ashesi University, in partial fulfillment of Bachelor of Science degree in Business Administration, May 2021
student entrepreneurship, participant selection