Developing a distribution strategy to improve the availability of Recyclon Ghana products to customers
Recyclon Ghana LLC is a privately owned company, which was established in September 2014. The company recycles waste into functional products to generate revenue. The central purpose of this project is to identify and define a major problem faced by Recyclon Ghana LLC and develop a functional solution to curb the problem. Presently, Recyclon Ghana LLC does not have a strategized distribution system, which will assist the company to make its products always available to its customers. The founder chiefly and exclusively does most of the activities pertaining to distribution. Accordingly, when the founder is absent from operations or highly engaged, distribution stops. To solve this issue, a Two-level distribution model was developed to strategically assist Recyclon Ghana LLC to improve its supplies to its customers. Also, it will assist Recyclon Ghana to reduce cost, retain its customers and maximize profit. This distribution strategy was developed based on interviews with the founder and co-partner, customers and insights obtained from distinguished writers in the field of product distribution. Cost-benefit analysis, SWOT and PESTLE, and other analysis done shows that the use of this strategic distribution strategy by Recyclon Ghana LLC would improve its ability to reach its customers. This is because customers will have access to an online shop and other sales avenues where they can make regular purchases.
Applied project submitted to the Department of Business Administration, Ashesi University College, in partial fulfillment of Bachelor of Science degree in Business Administration, April 2015
Ghana, Distribution strategy, Recycling, Recyclon Ghana LLC