Developing a distribution strategy to improve the availability of Recyclon Ghana products to customers
Date
2015-04
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Abstract
Recyclon Ghana LLC is a privately owned company, which was established in
September 2014. The company recycles waste into functional products to generate
revenue.
The central purpose of this project is to identify and define a major problem faced by
Recyclon Ghana LLC and develop a functional solution to curb the problem.
Presently, Recyclon Ghana LLC does not have a strategized distribution system,
which will assist the company to make its products always available to its customers.
The founder chiefly and exclusively does most of the activities pertaining to
distribution. Accordingly, when the founder is absent from operations or highly
engaged, distribution stops. To solve this issue, a Two-level distribution model was
developed to strategically assist Recyclon Ghana LLC to improve its supplies to its
customers. Also, it will assist Recyclon Ghana to reduce cost, retain its customers
and maximize profit.
This distribution strategy was developed based on interviews with the founder and
co-partner, customers and insights obtained from distinguished writers in the field of
product distribution.
Cost-benefit analysis, SWOT and PESTLE, and other analysis done shows that the
use of this strategic distribution strategy by Recyclon Ghana LLC would improve its
ability to reach its customers. This is because customers will have access to an
online shop and other sales avenues where they can make regular purchases.
Description
Applied project submitted to the Department of Business Administration, Ashesi University College, in partial fulfillment of Bachelor of Science degree in Business Administration, April 2015
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Applied Project
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Keywords
Ghana, Distribution strategy, Recycling, Recyclon Ghana LLC