An investigation on the entrepreneurial opportunities in the ornamental plants industry in Accra, Ghana

Simple item page
dc.contributor.authorTabbicca, Amiineh Kizita
dc.date.accessioned2018-10-31T12:15:23Z
dc.date.available2018-10-31T12:15:23Z
dc.date.issued2018-04
dc.descriptionThesis submitted to the Department of Business Administration, Ashesi University, in partial fulfillment of Bachelor of Science degree in Business Administration, April 2018en_US
dc.description.abstractAgriculture is the backbone of the economy of Ghana (Ghana Statistical Service, 2016). However, Ghana’s agriculture mainly focuses on the production of staple foods such as cassava, cocoa and not high value crops like ornamental plants and spices (Index Mundi, 2018). This research study aimed to investigate the entrepreneurial opportunities in the ornamental plants sector in Accra- Ghana, which could help reduce the high rate of unemployment, 11.9% in Ghana (Ghana Statistical Service, 2016) The study further probed into how entrepreneurs could recognize and effectively exploit the opportunities identified in the industry to maximize profits. In answering these questions, a total sample of 16 small- scale florists in Accra were engaged in an in-depth- interview into the topic studied. The results of these interviewed revealed the primary challenges in the industry to be resource constraints and low levels of qualification. Further probing in the interviews exposed creativity, location of business, after-purchase services and education as recognized entrepreneurial opportunities by the small scale florists in the ornamental plants industry. To exploit these entrepreneurial opportunities, the necessary qualities required by an entrepreneur expressed by the respondents included entrepreneurial intention, employment creation, personal traits, and the goal of satisfying the need of customers. These attributes facilitates the exploitation of these opportunities to make profits. It was found that, potential entrepreneurs can capitalize on these opportunities in various fields in the industry to create jobs for graduates, florists and the unemployed in the country.en_US
dc.description.sponsorshipAshesi Universityen_US
dc.identifier.urihttp://hdl.handle.net/20.500.11988/368
dc.language.isoen_USen_US
dc.subjectGhanaen_US
dc.subjectornamental plantsen_US
dc.subjectfloricultureen_US
dc.subjectAccraen_US
dc.subjectentrepreneurshipen_US
dc.subjectfloristsen_US
dc.subjectlandscapingen_US
dc.titleAn investigation on the entrepreneurial opportunities in the ornamental plants industry in Accra, Ghanaen_US
dc.typeThesisen_US

Files

Original bundle
Now showing 1 - 1 of 1
Thumbnail Image
Name:
Tabbicca_Amiineh_2018_BA_Thesis.pdf
Size:
590.81 KB
Format:
Adobe Portable Document Format
Description:
Download

Collections

Senior Theses and Projects