Geographic Information System: Customer management and service application for small and medium enterprises in Ghana

Date
2013-04
Authors
Gnanih, Thierry Nuku
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Abstract
The project aims at providing a user-friendly application to enable Ghanaian small-scale firms to provide better after-sales service support. The provision of effective and efficient door-to-door customer service in Ghana has been a challenge to Small and Medium Enterprises (SMEs). This can be attributed to cost of acquiring technology that can help to streamline processes. However, Geographic Information Systems (GIS) have improved significantly has become accessible in recent years. This enables SMEs to make use of it in order to save time and cost in their quest to reach desired destinations and provide customers with quality services. The implementation of such a tool in a customer management application used by SMEs will aid in the organization’s provision of valuable services to its customers. The tool will help to save time and maximize the use of resources in planning and executing field service trips. The application developed provides a customer management software with Geographic Information System to SMEs. The tool can make an impact on processes used in planning after-sales service. It will provide organizations the power to provide effective and efficient services to customers.
Description
Applied project submitted to the Department of Computer Science, Ashesi University College, in partial fulfillment of Bachelor of Science degree in Computer Science, April 2013
Keywords
Ghana, geographic information systems, SMEs, customer service
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