E-commerce product delivery strategy for Way with Words

Simple item page
dc.contributor.authorEghan, Victor
dc.date.accessioned2017-12-14T10:37:24Z
dc.date.available2017-12-14T10:37:24Z
dc.date.issued2017-04
dc.descriptionApplied project submitted to the Department of Business Administration, Ashesi University College, in partial fulfillment of Bachelor of Science degree in Business Administration, April 2017en_US
dc.description.abstractWay with Words is a Ghanaian company that produces and sells authentic arts and crafts and home décor items. Established in 2006 and located in Tema, their products include wall decals, desk items, wall décor, greeting cards as well as embroideries. Way With Words is in the process of creating an online store where it can retail its products. However, it does not have an efficient delivery system to fulfil customer orders from their online store. Therefore, clients would still have to pick up products from their pick-up points, even when they order online. Qualitative research was conducted to understand the current state of Way With Words as a company, and the problems that it faces. These findings from this research shaped the basis for the delivery solution proposed in this project. The proposed solution is to combine a direct delivery model and a dropshipping model to fulfil customers’ online orders. Implementing this delivery strategy would enable Way With Word to easily fulfil customer orders in an effective and efficient manner.en_US
dc.description.sponsorshipAshesi University Collegeen_US
dc.identifier.urihttp://hdl.handle.net/20.500.11988/352
dc.language.isoen_USen_US
dc.subjectGhanaen_US
dc.subjectWay with Wordsen_US
dc.subjecthandicraft industryen_US
dc.subjectdelivery systemen_US
dc.subjecte-commerceen_US
dc.titleE-commerce product delivery strategy for Way with Wordsen_US
dc.typeApplied projecten_US

Files

Original bundle
Now showing 1 - 1 of 1
Thumbnail Image
Name:
Eghan_Victor_2017_BA_AppliedProject.pdf
Size:
948.67 KB
Format:
Adobe Portable Document Format
Description:
Download

Collections

Senior Theses and Projects