A 360 performance management system for The Little Cow Consulting Limited (TLC) : Effective output measurement to improve productivity

Date
2021-05
Authors
Togobo, Edel Woedem Ami
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Abstract
Human beings are possibly the most important resource any company needs, and for a full-Service marketing agency like The Little Cow Consulting Limited (TLC), success rides on the efficiency of its employees. TLC plays in the Ghanaian marketing industry and serves as a one-stop-shop for all essential marketing necessities: strategy formulation, production, packaging, pricing, advertising, creative design, digital marketing, sales and distribution. A needs assessment conducted on the agency revealed that irrespective of their skilled labour, friendly working environment and political stability, TLC has no standard metric for performance management and thus, cannot accurately assess the efficiency of its employees. To mitigate the total reliance on the perspectives of either the researcher or her participants, a qualitative research was conducted through observation and interviews. Insights from the findings indicated that TLC staff are content with the start-up's current appraisal and rewards systems. It is however uncertain that these sentiments will hold as the company scales and the staff rewards do not scale along-side. SmartTLC is designed as a solution to provide TLC with a standardised performance management system that is goal-driven and encourages rewards. Since its inception in the 1960s, the theory of performance management has been predominantly a top-down approach: Performance management is done to employees and their rewards are mostly at the mercy of supervisors. With this performance management mobile application (SmartTLC), employees and supervisors are presented with a peculiar opportunity to work together and assess performance with the improvement of both the company and its employees in mind.
Description
Applied project submitted to the Department of Business Administration, Ashesi University, in partial fulfillment of Bachelor of Science degree in / Management Information Systems, May 2021
Keywords
marketing agency, work environment
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