Assessing brand Ghallywood: A study of the elements that constitute and characterize the Ghanaian film industry

Simple item page
dc.contributor.authorAkrofi, Daniel Ansah
dc.date.accessioned2017-03-24T13:29:58Z
dc.date.available2017-03-24T13:29:58Z
dc.date.issued2013-4
dc.descriptionThesis submitted to the Department of Business Administration, Ashesi University College, in partial fulfillment of Bachelor of Science degree in Business Administration, April 2013en_US
dc.description.abstractThis paper explores the history, current state, and possible future of the Ghanaian film industry, by assessing its strengths, weaknesses and opportunities. By treating the Ghanaian film industry like a brand, this paper researched and discussed brand assets that could be leveraged to make the industry more marketable to an international audience. Findings showed that the industry's biggest assets lie in the nation's unique traditions, human capital, and cultural values. This paper recommends that filmmakers adopt new business models, work with government to create a foundation that provides filmmakers with capital, and finally, lobby for the passing of the film bill that has remained with parliament for nearly a decade now.en_US
dc.description.sponsorshipAshesi University College
dc.identifier.urihttp://hdl.handle.net/20.500.11988/95
dc.language.isoenen_US
dc.subjectGhanaen_US
dc.subjectfilm industryen_US
dc.subjectbrandsen_US
dc.subjectassetsen_US
dc.subjectimageen_US
dc.subjectmarketingen_US
dc.titleAssessing brand Ghallywood: A study of the elements that constitute and characterize the Ghanaian film industryen_US
dc.typeThesisen_US

Files

Original bundle
Now showing 1 - 1 of 1
Thumbnail Image
Name:
daniel.akrofi---Daniel Akrofi Thesis_431.pdf
Size:
1.41 MB
Format:
Adobe Portable Document Format
Description:
Download

Collections

Senior Theses and Projects