Making people strategic assets for competitive advantage: A case study of Oak Plaza Hotel in Accra

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dc.contributor.authorNantambi, Angella
dc.date.accessioned2020-03-30T12:51:36Z
dc.date.available2020-03-30T12:51:36Z
dc.date.issued2019-04
dc.descriptionUndergraduate thesis submitted to the Department of Business Administration, Ashesi University, in partial fulfillment of Bachelor of Science degree in Business Administration, April 2019 [NB: document says April 2018, but this is an error]en_US
dc.description.abstractThis study bases its arguments on the Resource-based theory and the human capital theory of making people strategic assets of the company for competitive advantage in the hotel industry, using Oak Plaza Hotel in Accra as a case study. The hospitality industry in Ghana is experiencing tremendous growth as a result of the growth occurring in the tourism industry in the country. Recent research reveals that the industry in Ghana is facing severe challenges concerning scarcity of skills across a broad spectrum of roles within the industry. Having a skilled workforce that meets the needs of clients beyond their expectations is an illustration of making employees strategic assets of the company. Using the qualitative approach to research, data was collected from 15 employees at the Oak Plaza Hotel in Accra. The data collection tools used are structured interviews. The data are analyzed by developing themes, for discussion. The results of the analysis revealed that Oak Plaza Hotel uses recruitment agencies to employ people; after which they train and develop them to make them strategic assets for the hotel. The study concludes that for a firm to have a competitive advantage over and above its competitors, employee retention strategies is a significant factor. Following these findings, the study recommends that hotels should focus on building relationships with their employees to identify what motivates explicitly in order to ensure their stay in their current jobs.en_US
dc.description.sponsorshipAshesi Universityen_US
dc.identifier.urihttp://hdl.handle.net/20.500.11988/504
dc.language.isoen_USen_US
dc.subjectOak Plaza Hotelen_US
dc.subjectGhanaen_US
dc.subjecthospitality industryen_US
dc.subjecthuman resourcesen_US
dc.subjectemployee retentionen_US
dc.subjectcompetitive advantageen_US
dc.titleMaking people strategic assets for competitive advantage: A case study of Oak Plaza Hotel in Accraen_US
dc.typeThesisen_US

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