The state of local content children's television programs: A comparative study of the past and present state of children's television in Ghana

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The central focus of this dissertation is to examine the state of local content children television in Ghana with regards to quantity and type and the importance of having more of it in the children’s television in Ghana. In order to place the situation in context, Cultivation Theory and Social Theory were adopted as theoretical frameworks. This dissertation employed three research tools - content analysis, in-depth interviews and questionnaires - in gathering data to answer research questions and achieve objectives. Within the two-year period studied, the three television stations aired a total of 15 unique title children’s programs, as compared to the 89 unique title children’s programs identified by Osei-Hwere within the four year period from 2001 to 2004. Furthermore, locally-produced children television programs were observed to be in a declining state both in Osei-Hwere’s research and in this dissertation. Views from parents and children confirmed that there is the need for more local content children’s programs in order to preserve our culture which is modest and decent and also, give children a reality that they can identify with. Factors identified for contributing to the declining state include unavailability of sponsorship, high cost of production, inadequate support from the government and managerial influence.
Thesis submitted to the Department of Business Administration, Ashesi University College, in partial fulfillment of Bachelor of Science degree in Management Information Systems, April 2013
Ghana, television, children, content, GTV, TV3, Metro TV