The state of local content children's television programs: A comparative study of the past and present state of children's television in Ghana
Date
2013-04
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Abstract
The central focus of this dissertation is to examine the state of local content
children television in Ghana with regards to quantity and type and the
importance of having more of it in the children’s television in Ghana. In order
to place the situation in context, Cultivation Theory and Social Theory were
adopted as theoretical frameworks. This dissertation employed three research
tools - content analysis, in-depth interviews and questionnaires - in gathering
data to answer research questions and achieve objectives.
Within the two-year period studied, the three television stations aired a total
of 15 unique title children’s programs, as compared to the 89 unique title
children’s programs identified by Osei-Hwere within the four year period
from 2001 to 2004. Furthermore, locally-produced children television
programs were observed to be in a declining state both in Osei-Hwere’s
research and in this dissertation. Views from parents and children confirmed
that there is the need for more local content children’s programs in order to
preserve our culture which is modest and decent and also, give children a
reality that they can identify with. Factors identified for contributing to the
declining state include unavailability of sponsorship, high cost of production,
inadequate support from the government and managerial influence.
Description
Thesis submitted to the Department of Business Administration, Ashesi University College, in partial fulfillment of Bachelor of Science degree in Management Information Systems, April 2013
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Keywords
Ghana, television, children, content, GTV, TV3, Metro TV