The rise of football agency and its impact on football in Ghana

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This dissertation investigates the effect of the rise of football agency on Ghanaian football. This paper looks to highlight the different opinions on the activities of football agents and analyze its effect on football agency. The objectives of this research are to investigate the reasons for the rise in football agency in Ghana, determine how this rise in football agency is affecting football in Ghana and to recommend ways to increase the positive and decrease the negative impact of football agency on football in Ghana. The study involved research and critical analysis of literature available on football agency in Africa and the reasons for the rise in football agency. The principal-agent theory was also studied and serve as the theoretical framework for this research. The research involved qualitative data which was gathered through interviews with footballers, administrators, coaches, agents and members of the media from within and outside of the country. This dissertation serves as the first major study on football agency in Ghana and Africa as a whole as other studies have studied migration of players from Africa and other topics within that discourse. This study provides an insight into the role of the football agent, the different ways he affects football and provides solutions to some of the problems.
Thesis submitted to the Department of Business Administration, Ashesi University College, in partial fulfillment of Bachelor of Science degree in Management Information Systems, April 2013Ghan
Ghana, football, football agency