Designing an online marketing plan for OXZY f.m

dc.contributor.authorDotse, Benjamin Senam
dc.date.accessioned2017-03-24T13:28:11Z
dc.date.available2017-03-24T13:28:11Z
dc.date.issued2013-12
dc.descriptionApplied project submitted to the Department of Business Administration, Ashesi University College, in partial fulfillment of Bachelor of Science degree in Business Administration, December 2013en_US
dc.description.abstractThe project was conducted to design an online marketing plan for Oxzy F.M. It was designed in various phases in-that the first phase had to do with conducting research on how to come design an online marketing plan for an organization. The second phase had to do with researching on the Ghanaian radio industry, focusing on the direct competitors of Oxzy fm. This is to know how they are using the internet to gain a larger customer base. Further investigations reveal that internet marketing generally affects a company positively through cost reduction, faster way of spreading messages, etc. Based on the research and findings, certain deliverables such as social media platforms, online streaming, etc. were created to allow the case company to operate online. Some recommendations such as frequent updates, dedication of qualified personnel to handle the various platform were proposed in order to effectively market the various activities of the company online.en_US
dc.description.sponsorshipAshesi University College
dc.description.versionGrade: not sure
dc.identifier.urihttp://hdl.handle.net/20.500.11988/80
dc.language.isoenen_US
dc.subjectGhanaen_US
dc.subjectmarketing planen_US
dc.subjectOXZY FM
dc.titleDesigning an online marketing plan for OXZY f.men_US
dc.typeApplied Projecten_US

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