Improving how Minkah & Co promotes itself to reach its clientele
Date
2020-05
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Abstract
Legal advertising in Ghana is banned by the law and seen as a disregard for the legal
profession. This study was undertaken with a law firm in Ghana to understand how the
firm markets its brand in a country where legal advertisement is illegal. 14 lawyers and
50 individuals helped in the research by filling questionnaires and participating in
interviews. The research led to findings that there is an untapped market for legal services
on the other outlets such as social media. Suggestions for heightened brand awareness
included Search Engine Optimization, Newsletters, Having an Online Presence and
Video Marketing.
Description
Applied project submitted to the Department of Business Administration, Ashesi University, in partial fulfillment of Bachelor of Science degree in Business Administration, May 2020
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Applied project
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Keywords
legal firms, brand perception, marketing strategy