Improving how Minkah & Co promotes itself to reach its clientele

dc.contributor.author	Boateng, David
dc.date.accessioned	2021-04-29T12:11:26Z
dc.date.available	2021-04-29T12:11:26Z
dc.date.issued	2020-05
dc.description	Applied project submitted to the Department of Business Administration, Ashesi University, in partial fulfillment of Bachelor of Science degree in Business Administration, May 2020	en_US
dc.description.abstract	Legal advertising in Ghana is banned by the law and seen as a disregard for the legal profession. This study was undertaken with a law firm in Ghana to understand how the firm markets its brand in a country where legal advertisement is illegal. 14 lawyers and 50 individuals helped in the research by filling questionnaires and participating in interviews. The research led to findings that there is an untapped market for legal services on the other outlets such as social media. Suggestions for heightened brand awareness included Search Engine Optimization, Newsletters, Having an Online Presence and Video Marketing.	en_US
dc.description.sponsorship	Ashesi University	en_US
dc.identifier.uri	http://hdl.handle.net/20.500.11988/664
dc.language.iso	en	en_US
dc.subject	legal firms	en_US
dc.subject	brand perception	en_US
dc.subject	marketing strategy	en_US
dc.title	Improving how Minkah & Co promotes itself to reach its clientele	en_US
dc.type	Applied project	en_US

Files

Now showing 1 - 1 of 1