Social media in Ghana's legacy media industry: Collecting "likes" or building a new revenue source?

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dc.contributor.authorAmegatcher, Anna Korkor
dc.date.accessioned2017-03-24T13:19:46Z
dc.date.available2017-03-24T13:19:46Z
dc.date.issued2014-04
dc.descriptionThesis submitted to the Department of Business Administration, Ashesi University College, in partial fulfillment of Bachelor of Science degree in Management Information Systems, April 2014en_US
dc.description.abstractToday, Ghana has over fourteen percent of its population using the internet. Social Media is one of the main platforms that these users interact with online. This has presented an opportunity for companies to gain business benefits by reaching their clients online. For others, it has provided a means to reach new audience. Social media has greatly affected the legacy media industry, especially regarding content delivery and creation. This has caused legacy media companies to look into the feedback and interactions of audience on the social media sites of their brands, in order to gain insights to improve their core business. This thesis presents a study into how legacy media brands in Ghana are harnessing social data from social media and how these actions can be improved to achieve performance goals.en_US
dc.description.sponsorshipAshesi University College
dc.identifier.urihttp://hdl.handle.net/20.500.11988/57
dc.language.isoenen_US
dc.subjectGhanaen_US
dc.subjectAshesi University Collegeen_US
dc.subjectsocial mediaen_US
dc.subjectlegacy mediaen_US
dc.subjectrevenueen_US
dc.subjectindustryen_US
dc.titleSocial media in Ghana's legacy media industry: Collecting "likes" or building a new revenue source?en_US
dc.typeThesisen_US

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