A strategic plan to increase EMEX-PL’s client base
EMEX-PL Ghana Limited is a privately owned limited liability company that specializes in the sale of petrol and petroleum products to the public. Founded in 2017 by Mr. Jonathan Sekyi and Mr. Felix Dehye, the vision and goal of EMEX-PL is to grow and expand the company, as well as their overall market share in the market in the long run. EMEX-PL is currently working on expanding its retail filling stations and customer base. They however face the issue of the lack of a strong presence in the market, as a result of the current challenges and difficulties they face as a start-up oil company. The purpose of this project is to establish the problem faced by the company in achieving their set goals through research, and suggest solutions that would help EMEX-PL address this problem. EMEX-PL wishes to grow its customer base to achieve its long term goals of business expansion. The solution provided is tailored to engage active customer service strategies and marketing strategies that would attract EMEX-PL’s target customers, increase the chances of brand recognition of the company’s brand and develop a loyal customer base for EMEX-PL over time.
Applied project submitted to the Department of Business Administration, Ashesi University, in partial fulfillment of Bachelor of Science degree in Business Administration, May 2021
marketing strategy, customer service