Adopting the omni-channel model: Identifying and recommending methods of adoption to shoe and clothing retailers in the Accra Mall
[NB: No separate abstract available in document. The following is a brief summary] The objective of this study was to recommend methods by which shoe and clothing retailers in the Accra Mall in Ghana, can adopt the omni-channel model to boost sales and strengthen the customer experience, and to understand the barriers that these type of retailers face in integrating their current retail channels and formats.
Undergraduate thesis submitted to the Department of Business Administration, Ashesi University, in partial fulfillment of Bachelor of Science degree in Business Administration, April 2019
e-commerce, Accra Mall, omni-channel shopping, Ghana, shopping experience