Adopting the omni-channel model: Identifying and recommending methods of adoption to shoe and clothing retailers in the Accra Mall

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dc.contributor.authorQuarcoopome, Jean Nii Odarteye
dc.date.accessioned2020-04-06T11:53:31Z
dc.date.available2020-04-06T11:53:31Z
dc.date.issued2019-04
dc.descriptionUndergraduate thesis submitted to the Department of Business Administration, Ashesi University, in partial fulfillment of Bachelor of Science degree in Business Administration, April 2019en_US
dc.description.abstract[NB: No separate abstract available in document. The following is a brief summary] The objective of this study was to recommend methods by which shoe and clothing retailers in the Accra Mall in Ghana, can adopt the omni-channel model to boost sales and strengthen the customer experience, and to understand the barriers that these type of retailers face in integrating their current retail channels and formats.en_US
dc.description.sponsorshipAshesi Universityen_US
dc.identifier.urihttp://hdl.handle.net/20.500.11988/510
dc.subjecte-commerceen_US
dc.subjectAccra Mallen_US
dc.subjectomni-channel shoppingen_US
dc.subjectGhanaen_US
dc.subjectshopping experienceen_US
dc.titleAdopting the omni-channel model: Identifying and recommending methods of adoption to shoe and clothing retailers in the Accra Mallen_US
dc.typeThesisen_US

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