Building an e-commerce website for a traditional retail footwear shop (Es-Store)
Date
2019-04
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Abstract
The evolution of technology has impacted the world significantly; in government, industries, and
sports. Business activities such as buying and selling have equally received their share of the
technology boom. Despite the utility of technology in modern times, many traditional businesses
have failed to incorporate technology in their daily activities. Es-Store is no exception. In the
typical routine of Es-Store, people travel from the outskirt of Accra towards the central part to
transact business with Es-Store. The uncertainties associated with the availability of the specific
type of brands of footwear is a concern to potential customers, and often, customers are
disappointed after traveling long distances without getting their desired footwear.
Mr. Emmanuel Osei, the shop owner of Es-Store, spends huge part of their business capitals on
stocking his shops with products customers sometimes do not need, leading to a slow market. Mr.
Osei makes significant losses when the products in their heavily stocked shop begin to wear out.
The benefits of online platforms in transacting businesses cannot be overemphasized considering
the challenges above. People can obtain product information, availability, prices, and access
delivery options. On the other hand, business owners can build a database of past and future
customer details, preferences and trends in sales and shift supplies to respond to the shift in
customer demands.
In this project, I develop a web-based platform for Es-Store using technology tools such as HTML
(Hypertext Markup Language), PHP (Hypertext Preprocessor), Javascript, Ajax, CSS (Cascading
Style Sheet), and MySQL (Structured Query Language).
I hope that Es-store and all other traditional retail shops will leverage this platform to enhance their
operations and increase their profit margins.
Description
Applied project submitted to the Department of Computer Science and Information Systems, Ashesi University, in partial fulfillment of Bachelor of Science degree in Management Information Systems, April 2019
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Applied project
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Keywords
web application, retail store, Accra, e-commerce, footwear