A Brand Strategy & Communication Plan for Theovision International to Raise Funds Through Rebranding & Repositioning of the Organisation

Abstract

Theovision International is a faith-based not-for-profit whose mission is to use cutting-edge oral techniques to spread God’s word and love in indigenous languages throughout Africa and beyond. The problem the consulting team presented with was that Theovision struggled to manage and engage its donors. However, an internal and external analysis and a comprehensive needs assessment revealed that Theovision, although it had existed for over 32 years, had low brand awareness and low visibility. This project aims to provide Theovision with a strategy that would allow it to increase the number of donors and turn its one-time donors into recurring ones. After extensive research, a three-step strategy was proposed to solve the challenges faced. The three step strategy included fundraising through partnerships with local churches and corporate institutions, a brand strategy that allows it to target a wider audience and a social media strategy.