Boosting tourism in Ghana through social media
Date
2019-05
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Abstract
Recreational activities in Ghana are generally limited in relation to its scope.
Looking at exploration as a recreational activity that translates into activities
that fall under the tourism sector, a remedy to the limitation placed on the
scope of recreational activities in Ghana can in turn, boost the tourism culture
that exists in Ghana.
With the many technological advancements, social media has become quite
common especially among the youth at large. This paper would be exploring
a solution that would boost tourism through the use of social media. To have
a solid backing to the claims being made in this paper, scholarly literature
was reviewed to provide strong credibility to the points being made in the
paper.
Data gathered from questionnaires that were sent out to a target population,
information from semi-structured discussions with representatives from the
Ghana Tourism Authority as well as historical data also gathered from the
Ghana Tourism Authority would be analysed to affirm or dispute the
hypothesis of this paper.
From the analysis of the data gathered, recommendations on a solution that
utilizes recommendation systems in getting its audience would be a good
approach to boosting the tourism culture in Ghana were given.
Description
Undergraduate thesis submitted to the Department of Computer Science, Ashesi University, in partial fulfillment of Bachelor of Science degree in Management Information Systems, May 2019
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Keywords
Ghana, tourism, social media, recreation, marketing