How colors affect web usability

Date
2016-04
Authors
Fiakpui, Delali Ama
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Abstract
The web is rapidly becoming the most preferred media option for entertainment, information search and many others. In light of this development, it is important that ones website is able to stand out from the other sites providing the user with the best experience possible in order to ensure customer satisfactory and retainability. Colors have been known to influence customers’ decision on a webpage and also influence a user’s decision to undertake activities on the web.
Description
Thesis submitted to the Department of Computer Science, Ashesi University College, in partial fulfillment of Bachelor of Science degree in Management Information Systems, April 2016
Keywords
website, aesthetics, web usability, color
Citation