Market research for SWoove

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dc.contributor.authorBlankson, Kevin Kwame
dc.date.accessioned2019-11-19T10:14:52Z
dc.date.available2019-11-19T10:14:52Z
dc.date.issued2019-04
dc.descriptionApplied project submitted to the Department of Business Administration, Ashesi University, in partial fulfillment of Bachelor of Science degree in Business Administration, April 2019en_US
dc.description.abstractThis capstone project sought to provide the client with an in depth understanding of the delivery space of Ghana, the various interactions between the businesses in this space, individuals and the major players in the delivery space I.e. logistic and delivery service personnel. It achieved this by conducting interviews and through the administration of surveys to the general public through platforms like WhatsApp and Twitter and Facebook. It did not however include an evaluation of the competitors and their individual strengths and weaknesses. It did this by conducting an in-depth interview between the above mentioned. It also sought to find out if the proposed operational plan of the firm is a good fit for the local industry and finally if their proposed strategy for entering the market is a sound one.en_US
dc.description.sponsorshipAshesi Universityen_US
dc.identifier.urihttp://hdl.handle.net/20.500.11988/472
dc.language.isoen_USen_US
dc.subjectChristian Community Microfinance Limited (CCML)en_US
dc.subjectstart-upen_US
dc.subjectSWooveen_US
dc.subjectoutsourced deliveryen_US
dc.subjectmarket researchen_US
dc.subjectlogisticsen_US
dc.subjectAccraen_US
dc.titleMarket research for SWooveen_US
dc.typeApplied projecten_US

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