Marketing plan for Suu’s Rahma Guest House

Date
2019-04
Authors
Koney, Jawad Mubeen N.L
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Abstract
Ghana’s political stability and general hospitality over the years has made it an attractive destination for tourism to tourists and visitors from all over the world. The influx of businessmen and tourists into the country presents a range of opportunities for businesses such as guest houses, hotels and apartments in the hospitality industry. Despite the opportunities presented by the growing interest in Ghana, Suu’s Rahma Guest House, a residential facility which seeks to provide a serene environment for both local and international guests has recorded declining levels in patronage. It is a facility located in the East-Airport area, and seeks to achieve its goals by providing competitive pricing for accommodation and other residential facilities. The vision of the facility is to be one of the leading names in the hospitality industry, especially guest houses, and some strategies for success include, competitive pricing and reducing employee turnover rate. After conducting an internal and external environment analysis of both the business and the industry, a proposed marketing plan was developed for Suu’s Rahma to aid tackle this problem using the SOSTAC model which determines the situation of the problem at hand, objectives or goal which supports the overall strategy, tactics and actions to take and the final aspect, control which checks the success of the strategy implemented.
Description
Applied project submitted to the Department of Business Administration, Ashesi University, in partial fulfillment of Bachelor of Science degree in Business Administration, April 2019
Keywords
Accra, hospitality industry, SOSTAC marketing model, guest house
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