A services marketing plan for Azures International School (pre-school)

Date
2012-12
Authors
Azu, Mateko Akowa
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Abstract
Azures Pre-school aims to prepare its students to excel as young leaders of tomorrow by combining an exclusive collegiate-based curriculum tailored specifically for children with enhanced, first class child care services. Unlike their competitors, they offer advanced technology programs, after-school tutoring, and activities such as arts and crafts, dance, theatre and gymnastics, all in one location. This is a services marketing plan for Azures Pre-school. Their target customers are dual-income families, high and middle-class families, foreign families, working parents and any parent who values the quality of education and child care that is provided for their children, ages 0 months to 5 years. Their value proposition is Premium pricing for Quality Education. The school has opened for business starting with an initial enrolment of 15 students. They project healthy revenues by the end of the first year, and expect to nearly triple that by the end of Year 3. Their biggest operating expense comes from the high cost of paying highly-qualified teachers. The school would like to grow into an international school with primary and junior high school, eventually; but growth is planned conservatively, to be financed from existing cash flow as it grows. They anticipate a net profit beginning in the second year.
Description
Applied project submitted to the Department of Business Administration, Ashesi University College, in partial fulfillment of Bachelor of Science degree in Business Administration, December 2012
Keywords
Ghana, Azures International School Pre-school Department, marketing plan, education
Citation