Factors influencing employer desirability amongst prospective and current employees
Factors influencing employer desirability amongst prospective and current employees
Date
2011-4
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Authors
Kamara, Andara
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Abstract
Globalization, pressure for speed and innovation, and growing
competition for talented workers have given organizations added incentives
to review their employee relations strategies in order to attract, motivate and
retain the workforce that will help them to be successful (Joo & Mclean,
2006). This study investigated the factors that Ghanaian organizations need
to employ in their human resource management practices in order to set
themselves apart from their competitors and be recognized as employers of
choice.
The theoretical framework that guided this study was the six criteria
for rating corporate reputation which were identified as: pay and benefits,
career and growth opportunities, job security, pride in company or work,
fairness and company culture. Surveys based on these factors were used to
collect information from respondents from Ashesi University, University of
Ghana, Zenith Bank and Ghana Commercial Bank.
Three of the criteria for rating corporate reputation; pay and benefits,
career and growth opportunities and job security were found to be the most
relevant in the Ghanaian context for both current and prospective
employees. Certain variations that were observed were accounted for by the
demographic information of the respondents such as gender, age and level of
education.
This study's findings will be useful when making strategic human
resource management decisions aimed at attracting the best talent to an
organization.
Description
Thesis submitted to the Department of Business Administration, Ashesi University College, in partial fulfillment of Bachelor of Science degree in Business Administration, April 2011
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Thesis
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Keywords
Ghana , Ashesi University College , employee , employer , corporate reputation