Ghanaian women and the use of human hair extensions

Date
2014-04
Authors
Evans-Anfom, Lauretta Faustina
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Abstract
The human hair industry in Ghana has been on the rise for the past two years and has become extremely profitable. This is because Ghanaian women have gained more knowledge on the use of such extensions. Despite the high costs associated with these extensions, women are still buying them for special occasions and for everyday use. These hair extensions are readily available and all over the market so women have more assess to buying them. Data collected shows that about 70-80% of hair salon's female clients in Accra want to have human hair extensions fixed into their hair. This study therefore investigates the reasons why Ghanaian women are wearing human hair extensions, as opposed to other popular hairstyles in Ghana. It also addresses the issue of how these extensions affect a woman's perception of beauty. The paper also delves into the history of the various hairstyles African American women have been doing. The history can also be applied to Ghanaian women as they have the same hair texture. Finally, the study provides useful recommendations for Ghanaian women who regularly wear human hair extensions.
Description
Thesis submitted to the Department of Business Administration, Ashesi University College, in partial fulfillment of Bachelor of Science degree in Business Administration, April 2014
Keywords
Ghana, human hair extensions, beauty, Ghanaian women
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