Improving value fulfillment in the healthcare industry; The case of mPharma Co..

Date
2019-04
Authors
Agyeman Prempeh, Samuel Kwame
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Abstract
mPharma is a group purchasing organization (G.P.O.) with the mission of making prescription drugs easily accessible and affordable for all. The company seeks to provide quality and accessible drugs to users on the African continent. By forming partnerships and relationships with key partners, mPharma is able to cut down costs get quality products right from the manufacturers or key country suppliers. A needs assessment conducted revealed that, a business unit, Mutti, that had a different target segment as compared to their principal business unit is in need of an efficient way of delivering products and services very well to clients in other to increase value and increase their customer base of a hundreds. Literature reviews studied showed that, client provision and access to products and services were critical factors that benefited the customer base of a company. Other models used by global companies that related to this area were explored as well. And the end of this study, the writer proposes a solution to address value delivery in Mutti. The solution sought to increase value fulfillment and product delivery. By employing a solution framework prior to implementing the solution, the writer hopes to eliminate redundant processes in Mutti. The solution seeks to improve value fulfillment once certain conditions and recommendations are followed.
Description
Applied project submitted to the Department of Business Administration, Ashesi University, in partial fulfillment of Bachelor of Science degree in Business Administration, April 2019
Keywords
Ghana, group purchasing organization, pharmaceutical supplies, healthcare industry, value fulfillment blueprint
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