Total quality management for small-scale Ghanaian dressmakers: A case study of three companies in Accra

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Ghana’s government places a lot of emphasis on promoting goods produced in the country as a method of moving its country towards the goal of being an industrialized economy. Efforts made to promote the use and purchase of goods produced in Ghana include the launch of the made-in-Ghana campaign and logo in 2014 by the country’s Trade Ministry. Even though the government has made several attempts to promote the use and purchase of made-in-Ghana goods, research shows that most of the goods used in Ghana are imported from other countries. In the apparel industry, most of the products are imported from countries outside the African continent. There is evidence that the reason for this phenomenon is that imported clothes come at a higher quality than clothes made in Ghana. The aim of this research was to find out the level of knowledge about Total Quality Management among local dressmakers and to find out what accounts for the difference between the quality of clothes made in Ghana and those from other continents in order to understand fully why imported clothes are purchased in larger volumes than locally made clothes. The findings of this research showed that local dressmakers have knowledge about some TQM concepts and some international fashion standards but had problems abiding by these standards because of lack of access to capital.
Thesis submitted to the Department of Business Administration, Ashesi University, in partial fulfillment of Bachelor of Science degree in Business Administration, April 2018
Ghana, Total Quality Management, TQM, fashion, made-in-Ghana, clothing