Total quality management for small-scale Ghanaian dressmakers: A case study of three companies in Accra
Date
2018-04
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Abstract
Ghana’s government places a lot of emphasis on promoting goods produced in the
country as a method of moving its country towards the goal of being an industrialized economy.
Efforts made to promote the use and purchase of goods produced in Ghana include the launch
of the made-in-Ghana campaign and logo in 2014 by the country’s Trade Ministry.
Even though the government has made several attempts to promote the use and
purchase of made-in-Ghana goods, research shows that most of the goods used in Ghana are
imported from other countries. In the apparel industry, most of the products are imported from
countries outside the African continent. There is evidence that the reason for this phenomenon
is that imported clothes come at a higher quality than clothes made in Ghana.
The aim of this research was to find out the level of knowledge about Total Quality
Management among local dressmakers and to find out what accounts for the difference between
the quality of clothes made in Ghana and those from other continents in order to understand
fully why imported clothes are purchased in larger volumes than locally made clothes.
The findings of this research showed that local dressmakers have knowledge about
some TQM concepts and some international fashion standards but had problems abiding by
these standards because of lack of access to capital.
Description
Thesis submitted to the Department of Business Administration, Ashesi University, in partial fulfillment of Bachelor of Science degree in Business Administration, April 2018
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Keywords
Ghana, Total Quality Management, TQM, fashion, made-in-Ghana, clothing