Designing an online marketing plan for OXZY f.m

Date
2013-12
Authors
Dotse, Benjamin Senam
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Abstract
The project was conducted to design an online marketing plan for Oxzy F.M. It was designed in various phases in-that the first phase had to do with conducting research on how to come design an online marketing plan for an organization. The second phase had to do with researching on the Ghanaian radio industry, focusing on the direct competitors of Oxzy fm. This is to know how they are using the internet to gain a larger customer base. Further investigations reveal that internet marketing generally affects a company positively through cost reduction, faster way of spreading messages, etc. Based on the research and findings, certain deliverables such as social media platforms, online streaming, etc. were created to allow the case company to operate online. Some recommendations such as frequent updates, dedication of qualified personnel to handle the various platform were proposed in order to effectively market the various activities of the company online.
Description
Applied project submitted to the Department of Business Administration, Ashesi University College, in partial fulfillment of Bachelor of Science degree in Business Administration, December 2013
Keywords
Ghana, marketing plan, OXZY FM
Citation