Marketing strategy for PG Enterprise Solutions
This study examines the business situations of PG Enterprise Ltd, a subsidiary of Premium Group of Companies. PG Enterprise is a software company involved in IT consultancy and software distribution. Currently, the company has six working staff excluding the owner, formed largely of an administrative member, only 2 technically trained software developers and 3 hardware technicians. The short-term goal of PG Enterprise Solutions Ltd is scaling up within the first three years of operating and reaching a new demographic of clientele. This may involve creating new branches in key suburbs of Accra and fulfilling contracts beyond the existing group of companies it solely serves internally. In the long-run, PG Enterprise Solutions Ltd aims at maximizing profits and capturing a significant section of the IT Sector within the Ghanaian market. The vision of the company is (PG Enterprise, 2020) to “design tomorrow together”. However, despite these catchy aims and vision statements, the company has not got a consolidated marketing department that will be capable to reach out to the greater industrial public to increase the customer base and competitive advantage. This study therefore proposes a solution and implementation plan required to assist PG Enterprise build a consolidated marketing department that will be capable to help the firm achieve the organizational goals. The proposed solutions include, setting up a departmental space, recruiting marketing experts including website developer and manager, build a formidable website that will propagate the organization to the rest of the world, and package the business efficiently in the global scene to boost potential buyer confidence. The study therefore recommends that in putting up a functioning marketing department, the company needs to focus on website development which is a major tool for reaching out to the masses especially IT service consumers. In addition, appropriate logistics required to facilitate the activities of the department must be fully provided to enhance smooth operations.
Applied project submitted to the Department of Business Administration / Computer Science and Information Systems, Ashesi University, in partial fulfillment of Bachelor of Science degree in Business Administration / Computer Science / Management Information Systems, May 2021
technology industry, online marketing