Effects of events management on student’s social life at Ashesi University College

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This research explores how Ashesi Students Council (ASC) can effectively manage campus events to improve students’ social life. The purpose of this study is to unearth how ASC can use events to create a sustainable vibrant campus with socially active students. Ashesi University College has student owned campus activities where most events are organized and run by the students themselves. In as much as they are working towards creating a vibrant campus, there is still low attendance and less participation during these events. This study suggests that, effective and efficient management of events on Ashesi campus leads to more student participation and improvement of students’ social life. Accordingly, extant literature is reviewed on events management to ascertain ways it can be improved to increase students’ participation. Using a qualitative approach and structured interviews, data were collected from current Ashesi students, alumina and some staff to find out their perception about Ashesi ASC events, what they think must be done to improve students’ participation in ASC events for them to gain the benefits therein. The study concludes with suggestions on how to use events to create a sustainable vibrant campus with socially active students with enriched lives devoid of stress.
Thesis submitted to the Department of Business Administration, Ashesi University, in partial fulfillment of Bachelor of Science degree in Business Administration, April 2018
Ashesi Students Council, events management, Ghana, campus activities