Making people strategic assets for competitive advantage: A case study of Oak Plaza Hotel in Accra
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2019-04
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Abstract
This study bases its arguments on the Resource-based theory and the human
capital theory of making people strategic assets of the company for competitive
advantage in the hotel industry, using Oak Plaza Hotel in Accra as a case study. The
hospitality industry in Ghana is experiencing tremendous growth as a result of the growth
occurring in the tourism industry in the country. Recent research reveals that the industry
in Ghana is facing severe challenges concerning scarcity of skills across a broad spectrum
of roles within the industry. Having a skilled workforce that meets the needs of clients
beyond their expectations is an illustration of making employees strategic assets of the
company.
Using the qualitative approach to research, data was collected from 15 employees
at the Oak Plaza Hotel in Accra. The data collection tools used are structured interviews.
The data are analyzed by developing themes, for discussion. The results of the analysis
revealed that Oak Plaza Hotel uses recruitment agencies to employ people; after which
they train and develop them to make them strategic assets for the hotel. The study
concludes that for a firm to have a competitive advantage over and above its competitors,
employee retention strategies is a significant factor. Following these findings, the study
recommends that hotels should focus on building relationships with their employees to
identify what motivates explicitly in order to ensure their stay in their current jobs.
Description
Undergraduate thesis submitted to the Department of Business Administration, Ashesi University, in partial fulfillment of Bachelor of Science degree in Business Administration, April 2019
[NB: document says April 2018, but this is an error]
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Keywords
Oak Plaza Hotel, Ghana, hospitality industry, human resources, employee retention, competitive advantage